![]() ![]() ![]() Rules circulated on Twitter for white allies interested in participating in the movement, but confusion ensued, and the guidelines for participating became disconnected from the original mission of supporting Black folks in music. However, on 2 June 2020, the movement to support Black folks in music shifted, involving not only other industries within the United States, but other races and ethnicities as well. The idea was to hold the music industry accountable for their benefiting off the “effort, struggles and successes of Black people” ( Haylock, 2020). On the first Tuesday in June, Instagram users were encouraged to take a break from posting content and instead participate in #TheShowMustBePaused, a mission started by two Black women in the music industry, Jamila Thomas and Brianna Agyemang. Commercial industries and brands were encouraged to address diversity, equity, and inclusion plans for their corporations and employees, and many took to social media to share their pledges and avoid criticism ( Frier, 2021 Wingard, 2020 Yuan, 2020). Discussions of human rights, racism, white privilege, and police violence were simultaneously occurring online, offline, and in the popular press. They’re also publishing posts that feature black squares to “black out” their feeds.All subjects Allied Health Cardiology & Cardiovascular Medicine Dentistry Emergency Medicine & Critical Care Endocrinology & Metabolism Environmental Science General Medicine Geriatrics Infectious Diseases Medico-legal Neurology Nursing Nutrition Obstetrics & Gynecology Oncology Orthopaedics & Sports Medicine Otolaryngology Palliative Medicine & Chronic Care Pediatrics Pharmacology & Toxicology Psychiatry & Psychology Public Health Pulmonary & Respiratory Medicine Radiology Research Methods & Evaluation Rheumatology Surgery Tropical Medicine Veterinary Medicine Cell Biology Clinical Biochemistry Environmental Science Life Sciences Neuroscience Pharmacology & Toxicology Biomedical Engineering Engineering & Computing Environmental Engineering Materials Science Anthropology & Archaeology Communication & Media Studies Criminology & Criminal Justice Cultural Studies Economics & Development Education Environmental Studies Ethnic Studies Family Studies Gender Studies Geography Gerontology & Aging Group Studies History Information Science Interpersonal Violence Language & Linguistics Law Management & Organization Studies Marketing & Hospitality Music Peace Studies & Conflict Resolution Philosophy Politics & International Relations Psychoanalysis Psychology & Counseling Public Administration Regional Studies Religion Research Methods & Evaluation Science & Society Studies Social Work & Social Policy Sociology Special Education Urban Studies & Planning BROWSE JOURNALSĭuring the summer of 2020, protests were ongoing in response to police violence, spurred by the murder of George Floyd and other Black Americans in months prior. Many people are using online services like Instagram, Twitter, and Facebook and are changing their profile picture and backgrounds to black boxes with the hashtags #BlackLivesMatter, #BlackOutTuesday, and #TheShowMustBePaused. ![]() The movement quickly spread to individuals and other groups, who opted to black out their profiles for the day and to post on social media while referencing the movement. Some expressed their support for the day while others including Atlantic Records and Warner Music Group said they would use the day to “collectively reflect” on what it could do as a company to contribute to change. ![]() Major recording companies including Atlantic Records, Sony, and Universal backed the campaign over the weekend. Where did it come from?īlackout Tuesday, also known as Black Out Tuesday and #TheShowMustBePaused, aims to create a one-day pause on business as usual.īlack music industry executives Brianna Agyemang and Jamila Thomas, who work for music talent firm Platoon and Atlantic Records respectively, initially created the campaign to focus on the music industry, in which black artists play a large role. Here’s what you need to know about Blackout Tuesday. His death prompted business executives, political leaders, and the broader public to speak out. Tuesday’s event came after protests erupted nationwide following the death of George Floyd, a black Minneapolis resident who died after a white police officer kneeled on his neck. ![]()
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